Measurement tools
See how your YouTube campaign is doing — and build on what's working — with these free tools.
Google Ads reporting
Get a real-time view of your impressions, views, and clicks – as well as who you’re reaching – all from one dashboard. See results from your YouTube and Google Ads campaigns and get insights to help you reach your goals even more efficiently.
Brand Lift
See how your campaign affects the way that people feel about your business. Brand Lift gives you key metrics on recall, awareness, consideration and more.
Creative analytics
Understand how your video creative is affecting campaign performance. See where viewers drop off and what holds their attention — then apply these insights to your next ad.