Majestic Heli Ski
We get nearly half of our new skiers from YouTube.
boost in customer base over the last five years
increase in sales each year since starting on YouTube
About us
I was a professional ski guide before changing careers to fly helicopters in the US Army. When I got out, I was really only qualified for three things: being a ski guide, flying helicopters and drinking beer. So, starting Majestic Heli Ski just made sense. We offer helicopter skiing in remote areas of Alaska — untracked powder, big mountains and luxury lodging — for an unmatched skiing holiday. Building a customer base was our main challenge.
What we did
Video ads were simply the best way for us to show the Majestic Heli Ski experience. And video ad targeting helped us zero in on the people we needed to reach — from the age range of our typical customers to areas of the country where skiing is popular. We also focused on people who are searching online for ski resorts or certain types of skis. It's all very targeted — about 50% of our new customers now find us through YouTube.