Pringles

Pringles masters tentpole marketing 
moments with TrueView for reach.

120M

impressions

2:1

return on ad sales

3%

lift in sales

Challenge

For the Super Bowl, Pringles wanted to drive brand awareness and increase household penetration.

Goals: Awareness

Approach

After exploring trends on YouTube, Pringles noticed a trend of 'flavour stacking'. Before the Super Bowl, Pringles ran six-second bumper ads about flavour stacking on YouTube to generate excitement. Then they got fans excited with teasers for the Super Bowl spot, including a behind-the-scenes Q&A from the ad shoot. On game day, Pringles used multiple formats to reach as many people as possible with TrueView for reach.

Products used

Bumper ads

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TrueView video ads

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