Tulane’s Closet
With YouTube, we’ve become one of the most popular dog cone alternatives.
About us
Working in veterinary hospitals for years, I was always asked by clients for an alternative to those plastic cones dogs wear after surgery. They can create more problems for the dogs – from bumping into things to trouble eating or drinking, even sleeping. That’s when my concept began for Cover Me by Tui, a breathable, one-piece, post-surgical pet garment. We always say, “They’re cute with a purpose.”
What we did
Video lets us show potential customers why my alternative is a better choice for their dogs. They can see how it works, how to put it on, how comfortable and practical it is. And video ad targeting helped us reach the right customers – people searching for pet supplies, veterinarians, and dogs. We now sell to over 500 veterinarians across the US and the world, and have nearly doubled our sales each year since we started advertising on YouTube.