William Painter
William Painter turns to YouTube and scales their business 10x in 3 months.
increase in website visitors
more conversions
year-over-year sales revenue
Challenge
As an online sunglasses retailer, William Painter had to bridge the gap for a product normally purchased in person. They knew they needed a medium that could convey the high quality of their sunglasses – and how great they look on everyone.
Approach
William Painter turned to YouTube to make the most of the platform’s powerful, authentic storytelling. Through the YouTube TrueView for action ads, the company was able to showcase their products on a global scale. Shooting their first videos with smartphones, they tested several approaches and landed on humor as the best way to connect with customers. One video went viral – topping 65 million views and counting – and the brand took off.
Product used
TrueView for action